October 20, 2010

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REALLY, NBA?!? LOAD 'N LAUNCH BANNED

10/20/2010

The NBA tried to ban Michael Jordan's shoes for breaking the uniformity rules with its excessive colors (or lack of white). This time, they're banning a shoe for it's competitive advantage...Really NBA?!? Athletic Propulsion Lab's new CONCEPT 1 shoe employs LOAD 'N LAUNCH technology that is a spring-based system designed to increase lift. How much of an advantage can you gain if the league already has some of the world's greatest athletes on display. I can't imagine Lebron James jumping higher because of a shoe; like his training has nothing to do with his hops...but for $300, you too can jump higher; the NBA has now given the ultimate co-sign that the shoe works as advertised by banning it from the league.

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